Client: Tomlinson Golf
Service Duration: 1+ year
At a Glance – Key Outcomes
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Customer calls professionally answered in Tomlinson Golf’s business name
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Customer enquiries managed efficiently, including quotation support and payments
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Customers advised on product ranges and product samples arranged
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Consistent, knowledgeable customer service maintained
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In-house team freed up to focus on day-to-day operations and supplier relationships
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Trusted call handling support integrated seamlessly into the business
SMARTstrat has become a trusted extension of our team, helping us look after our customers while we focus on running the business.
— Mark Tomlinson, Director, Tomlinson Golf
About Tomlinson Golf
Founded by PGA Professional Mark Tomlinson, Tomlinson Golf is a specialist trade supplier of corporate golf merchandise, branded clothing and promotional products. Working with distributors and resellers across the UK and Europe, the business has built its reputation on expert product knowledge, quality brands, fast delivery and exceptional customer service.
The Challenge
As Tomlinson Golf continued to grow, balancing customer enquiries with the day-to-day demands of running the business became increasingly challenging. Every incoming call required time and attention, often taking the team away from supporting customers, building supplier relationships and keeping operations running smoothly.
They needed a trusted partner who could answer calls professionally, represent their business and provide a seamless experience for every customer.
The SMARTstrat Solution
For the past year, SMARTstrat has acted as an extension of the Tomlinson Golf team, delivering a professional call handling service that feels completely in-house.
Every call is answered in Tomlinson Golf’s business name and in line with their preferred call handling approach, giving customers a consistent experience from the moment they get in touch.
As part of our call handling service, we also:
- Support customers with quotations
- Take customer payments
- Advise on product ranges
- Prepare and arrange product samples
- Liaise closely with the in-house team to keep enquiries moving efficiently
By integrating into the business, we help ensure customers receive a knowledgeable, responsive service while freeing the Tomlinson Golf team to focus on supporting customers, building supplier relationships and continuing to grow the business.
The Difference
With SMARTstrat managing customer enquiries, the Tomlinson Golf team has more time to focus on the areas that add the greatest value to the business, confident that every call is being answered professionally and every customer is receiving the high standard of service they expect.
Rather than simply answering the phone, SMARTstrat has become a trusted extension of the team, providing a seamless experience for customers and helping Tomlinson Golf maintain the personal service their reputation is built on.
Testimonial
Working with SMARTstrat has taken the pressure off our team. We know every call is answered professionally and our customers are looked after, which allows us to focus on the day-to-day running of the business without worrying about missing important enquiries. The team quickly got to know our business and represent us exactly as we would ourselves. If you’re looking for an effective call handling service backed by friendly, professional people, I’d have no hesitation in recommending the SMARTstrat team.”
— Mark Tomlinson, Director, Tomlinson Golf
About SMARTstrat
SMARTstrat provides professional outsourced call handling services, helping businesses manage customer enquiries, deliver excellent customer service and keep day-to-day operations running smoothly. We act as an extension of your team, giving your customers a consistent, professional experience while freeing up your staff to focus on running and growing your business.
Find out more about our call handling services or start your 7-day free trial.

